.svg)
What’s Better Than DeleteMe for Privacy Protection?
DeleteMe is one of the most established data removal services on the market, thanks mostly to its massive coverage of data broker sites.
DeleteMe’s Standard Protection plan sends automated data requests to 84 data broker sites, with higher-tiered plans and custom removal requests bringing that number up to more than 700. DeleteMe regularly rescans databases, and users receive quarterly privacy reports with updates on the status of their opt-out requests.
However, there are some downsides to signing up for DeleteMe. First off, the service is one of the most expensive options out there, with Standard Protection plans starting at $10.75/month for individuals. The company also offers limited support hours, and no additional protection against hacking, scams, or identity theft.
But perhaps more concerning are reports of DeleteMe’s effectiveness when it comes to removing data from data broker websites.
A 2024 Consumer Reports study found that DeleteMe was only able to remove 27% of user profiles in a four month period — compared to 70% when users made the requests manually.
Online privacy has become a key issue for the vast majority of Americans. If you’re looking for help protecting your private information online, there are other options available besides DeleteMe.
What To Look For in a DeleteMe Alternative
When choosing an online privacy and safety tool, there’s almost always a tradeoff between paying for a specialized data broker removal service and receiving all-in-one safety.
While platforms like DeleteMe, Incogni, and Optery advertise that they scan massive numbers of data broker sites, they almost always lack critical additional features for keeping your sensitive data safe in the first place — such as identity and credit monitoring, digital security, and identity theft insurance. They also won’t help if scammers have used your personal data for identity theft or hacking.
When evaluating DeleteMe alternatives, these are the most important factors to consider:
- Comprehensive protection — not just data broker removal. Data brokers constitute just one of many threats to your privacy, safety, identity, and even your money. Many services bundle online privacy with identity theft protection, real-time credit monitoring, and digital security tools for 360° coverage.
- Alerts for data breaches, Dark Web threats, and misuse of your personal data. Data breaches are much more likely to leak truly sensitive information — such as your Social Security number (SSN), credit card details, and more. Many data broker removal services ignore these threats completely.
- Scope and effectiveness of data removal services. A high number of data broker databases scanned is a good starting point — but so is the regularity of scans, personalized support, user-friendly operation, and in-depth reports.
- Safe data privacy policies. Providers often require that you furnish your sensitive information in order for their services to work properly. You want to make sure you can trust them to keep it safe.
- Value for price. Data removal services can cost anywhere from ~$3 — $20+/month. A more expensive service isn’t always better.
The bottom line: Most top data broker removal companies offer similar services — differing only in the number of data brokers they scan. This makes additional safety features, user reviews, and cost even more important when making your decision.
The 7 Best DeleteMe Alternatives Right Now
The best DeleteMe alternatives help clean up your digital footprint by removing your sensitive data from data broker lists while also providing other forms of data security and identity theft protection.
Here’s a deeper look at the options available to you:
1. Aura Privacy Protection
Aura is one of the leading identity theft protection providers and ranks #1 on lists from Forbes, TechRadar, USNews.com, Money.com, NerdWallet, and more.
Aura provides all-in-one protection with identity theft monitoring, three-bureau credit monitoring, digital security and online privacy tools, 24/7 U.S.-based support, and up to $1 million in identity theft insurance coverage.
Aura not only protects your online privacy — it also keeps you safe from scammers and cybercriminals who could use your sensitive data against you.
For online privacy protection specifically, Aura sends data removal requests to 90+ data brokers. Aura also provides you with a military-grade virtual private network (VPN), ad blocker, and anti-tracker to hide your online data from websites and prying eyes, and monitors the Dark Web, data breaches, and public records for your sensitive information, online account passwords, and more.
Why you should consider Aura as a DeleteMe alternative:
- All-in-one protection. Aura combines online privacy and data removal services with some of the highest-rated identity and online safety tools available — all in a single, easy-to-use app.
- Protection against hackers, scammers, and identity thieves. Every Aura plan includes a suite of digital security tools, including antivirus software, military-grade VPN, password manager, Safe Browsing, phishing protection, and more.
- 24/7 U.S.-based support. Get access to certified customer support specialists around the clock via phone, chat, and email.
- Strong data privacy and protection policies. Aura secures your account and personal information with 256-bit encryption (the same used by major banks), two-factor authentication (2FA), and a transparent data privacy policy.
- Free trial and 60-day money-back guarantee. Aura takes the risk out of signing up for an online privacy and safety service by offering a 14-day free trial. All annual plans also include a 60-day money back-guarantee.
Best plan and pricing: Aura individual for $9.99/month (using this special discount link).
For less than the cost of DeleteMe’s starter plan, Aura offers significantly more online protection, plus identity and credit monitoring, 24/7 support, and up to $1 million in insurance coverage.
The bottom line: While Aura monitors and scans fewer overall data broker sites than other services, it provides significantly more protection against the consequences of your online data being accessible to hackers, scammers, and identity thieves.
If you’re mainly looking for affordable data removal services, Aura also offers a dedicated Privacy Protection plan for just $19.99/year (the equivalent of paying just over $1/month). This plan includes Aura’s main online privacy features, without credit monitoring and insurance.
2. Incogni
Owned by well-known VPN company Surfshark, Incogni helps its customers remove their data from various types of data brokers, including marketing brokers, recruitment sites, and people search sites.
Incogni stands out by leveraging U.S.-based and international privacy laws, such as the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR), to enforce its removal requests.
Incogni is one of the few services listed here that is available outside of the United States (in Canada, the United Kingdom, and Europe). However, similar to other data removal specialist services, Incogni doesn’t offer any additional security or safety features — such as identity protection, digital security tools, or identity theft insurance.
You’ll also pay a hefty price for Incogni’s services — especially if you want to take advantage of custom removal requests or bundle it with other Surfshark tools.
Why you should consider Incogni as a DeleteMe alternative:
- Automated data removal requests from 250+ data brokers. Incogni automates its data removal process by automatically sending take-down requests to the data brokers on its list (before confirming that your information actually appears on them). While this speeds up the process, it can also inadvertently provide data brokers with information they didn’t already have about you.
- Custom removal requests are handled by human privacy experts. For more complex removals or removals from data brokers not on its main list, Incogni employs “privacy experts” to submit requests on your behalf. However, this is only available on the more expensive Unlimited plan.
- Continuous monitoring for your personal data. Incogni will regularly check data broker databases for your information and re-submit removal requests if it reappears.
- Can be bundled with Surfshark One+ plans for more comprehensive protection. You can access Incogni’s services within Surfshark’s top-tier One+ plan — which also includes CPN, masked email generator, and more — for $20.65/month (with steep discounts for one- and two-year plans).
Best plan and pricing: Incogni Standard for $8.29/month.
Incogni’s most affordable plan offers automated data removals and 24/7 support — but no custom, human-powered removals. Unless you have specific needs, the jump in price to the Unlimited price (or the monthly cost of Surfshark One+) probably isn’t worth it.
The bottom line: If you need a VPN and are willing to sign up for a long-term contract, Surfshark One+’s plan (that includes Incogni) could be a good value.
Note for users outside of the United States: Incogni often relies on data protection regulations to enforce its services — but these aren’t available in many locations. In those places, Incogni may just offer a similar service to DeleteMe at a higher price.
3. Optery
Founded in 2020, Optery provides tiered data removal plans, ranging from a free plan (that provides scans but no automated take-down requests) to the Ultimate tier with extensive data broker coverage as well as support from human privacy experts.
One of the main benefits of Optery is its transparent dashboard, which shows “before and after” screenshots of data broker sites as proof of its actions. Optery also offers an “Expanded Reach” feature, which targets lesser-known data brokers who may sell your personal data privately.
Consumer Reports found that Optery’s services were able to remove 68% of user profiles within four months — the highest of any of the data broker removal services they tested (but still lower than the 70% number achieved by manual opt-outs).
The main downside of Optery is its cost. While the Core offering provides a high level of coverage, opting for the extended coverage and human-powered features in the Extended or Ultimate plans can cost upwards of $24.99/month.
Why you should consider Optery as a DeleteMe alternative:
- Free plan with personalized exposure report (for DIY removals). Optery’s basic plan provides awareness of online privacy threats, but no action against them. You’ll need to go through the manual opt-out process for each broker (or pay for an Optery plan) if you want to actually remove your data.
- Scans upwards of 645 data brokers — Unlimited plan only. On its highest-priced plan, Optery scans a massive number of brokers and offers unlimited custom removal requests.
- Dashboard that displays before and after photos. Optery’s dashboard provides transparent “proof” of its services.
- “Humans + Machines” approach for more complex removal requests. On the Extended and Unlimited plans, you’ll get support from human Privacy Agents for quality assurance.
- Targets lesser-known and private data brokers. By opting into Optery’s Expanded Reach functionality, the service will send removal requests to data brokers without public-facing sites that may sell your data in private.
Best plan and pricing: Optery Extended for $14.99/month.
The Extended plan isn’t the cheapest from Optery — but it’s the most affordable option to include the service’s human Privacy Experts and dashboard, plus removal from 530+ sites when you opt into the Expanded Reach feature.
The bottom line: Optery’s top plans are more expensive and provide less coverage than DeleteMe. The service does offer an interesting free tier and a powerful Ultimate plan with a great dashboard experience to see progress — making it a good option for people with needs on both ends of the spectrum.
🤔 Want to know if your data is at risk? See what sensitive information can easily be found out about you online using Aura's free digital footprint checker.
4. Kanary Copilot
Kanary originally launched a data removal service in 2020, but has recently switched to a new approach that guides users through different steps that can help protect them against online threats such as doxxing and digital stalking.
Marketed as Kanary Copilot, these new features are available on iOS only and provide scanning tools and automated actions to continually improve your online privacy. However, the company no longer publicly discloses information about its data broker removal features.
While the basic tool is free, a premium version provides “deeper coverage of unlimited locations, names, accounts, emails, and phone numbers.”
Why you should consider Kanary as a DeleteMe alternative:
- Broader scope than just data broker removal. Kanary addresses modern concerns that stem from having too much data online, such as harassment, online reputation abuse, and even scams.
- Free service (for iOS users). Kanary Copilot is a free service that is supported by donations and people who opt to pay for the premium version.
- Strong privacy and security policies. Kanary is a privacy-focused company and provides a clear privacy policy that includes important features such as automatic data deletion when you leave the service.
- Helps educate users about online privacy issues. Copilot isn’t an automated service and users need to take manual actions to fulfill its data protection suggestions.
Best plan and pricing: Kanary Copilot for free.
Kanary offers its mobile app (iOS only) free of charge — for now.
The bottom line: Kanary takes a different approach to online privacy — helping to protect you from the modern threats that come from having too much information online. While it isn’t as comprehensive as other data removal services, its free plan could be a great complement to the other services mentioned here.
5. Mozilla Monitor Plus
Mozilla Monitor Plus is a paid extension of the non-profit Mozilla Foundation’s free data breach alert service that offers automated removal of personal information from 190 data broker sites.
Outside of breach alerts and data broker opt-outs, Mozilla Monitor Plus doesn’t offer much more. It’s a simple service run by a respected company.
Why you should consider Mozilla Monitor Plus as a DeleteMe alternative:
- Integrated data breach alerts. Mozilla uses your stored information to scan recent data breach notifications and alert you if you’re at risk. It also provides guided steps to help you resolve the issue. This is especially important as data breaches often expose your most sensitive personal data.
- Affordable and simple option. Mozilla offers a free tier that alerts you to threats, but requires manual opt-outs. However, its paid plans are still among the more affordable options available for what you receive.
- Backed by Mozilla. Mozilla — the company behind the web browser Firefox — is trusted by many people due to its privacy policies and features, such as private browsing and enhanced tracking protection.
Best plan and pricing: Mozilla Monitor Plus for $8.99/month.
Mozilla only offers a free plan (for scans and threat alerts only) and a single paid tier (for automated opt-outs). The paid plan also provides monthly scans of the data brokers on its list.
The bottom line: Mozilla Monitor Plus’s addition of data breach scans is an important feature that DeleteMe doesn’t include. However, it still charges a premium for automated opt-out requests with fewer features than those offered by providers such as Aura.
6. Onerep
Since its founding in 2015, Onerep has helped more than 450,000 people remove over five million records from data broker lists. The company's AI-powered data removal service scans, monitors, and removes information from up to 214 websites to protect its users’ privacy.
You can scan for multiple phone numbers, addresses, and aliases to ensure that your data is being removed from people search sites.
One major concern that potential customers should be aware of is that Onerep’s founder has an ownership stake in data broker Nuwber — essentially profiting from both the problem and the solution.
Why you should consider OneRep as a DeleteMe alternative:
- Detailed and easy-to-read privacy reports. Onerep provides monthly email reports to show progress on your data removal requests.
- Monthly rescans and monitoring for your information. The service rescans databases on a monthly basis to ensure that your information isn’t being added again.
- Plans available for families of six (or even more) people. For family privacy protection, Onerep offers a family plan that covers up to six people for $15/month (paid annually).
- Doesn’t provide information to non-public data brokers. Onerep focuses on public-facing data brokers, and won’t submit requests to private data brokers. This can keep your data safe from companies that didn’t have it in the first place.
Best plan and pricing: Onerep individual for $8.33/month (billed annually).
Onerep offers plans for individuals, families, and teams — the only real difference is in how many people you need to protect.
The bottom line: Onerep’s founder’s potential conflict of interest could be a deal breaker for many people. However, if you’re looking to protect your entire household, the company’s affordable family plans can provide affordable safety and coverage.
7. EasyOptOuts
EasyOptOuts is one of the more value-focused offerings on our list at just $19.99/year. The company offers automated opt-out requests from 160 websites and sends regular email updates on where your data was found and if it was removed. The service rescans its list of websites every four months to ensure that its users’ data hasn’t been added again.
While EasyOptOuts isn’t as thorough as other data broker removal services or as comprehensive as all-in-one online safety providers like Aura, it collects a minimal amount of your data and is independently owned and operated.
Why you should consider EasyOptOuts as a DeleteMe alternative:
- Affordable plans. At just $19.99/year, EasyOptOuts is the most affordable data broker removal service on this list (tied with Aura’s Privacy Plans).
- No conflicts of interest. EasyOptOuts has no ties to data brokers or outside investors that could create a conflict of interest.
- Collects minimal amounts of personal data. The company doesn’t ask for any sensitive information — such as your ID or SSN.
Best plan and pricing: EasyOptOuts only offers one plan, which costs $19.99/year.
The bottom line: For basic automated data broker removal at an affordable cost, EasyOptOut is a strong contender. However, you can get Aura’s Privacy Plan, which includes antivirus software, a VPN, 24/7 support, and identity monitoring — as well as data broker removal — for the same low price.
How To Protect Your Privacy Online
DeleteMe and the other data removal services listed above help you remove your information from data broker lists, but there are steps that you can take to limit how much of your data is available in the first place.
By improving your cyber hygiene, you can better protect your privacy and prevent identity theft.
Here are some simple tasks you can perform to secure your data and devices:
- Limit what you share with online services. Data breaches can cause serious harm to your online privacy and safety. The less information you share with services and vendors — especially your phone numbers, financial details, etc. — the safer you’ll be in the event that their databases are breached.
- Remove your personal information from Google searches. You can remove your personal information from Google's search engine in two ways. You can submit a personal content removal request [*] or you can request removal through the Results about you section in your Google account privacy settings [*].
- Tighten your social media privacy settings. While you should be wary about sharing anything online, you can protect your information on social media via your privacy settings by managing who sees what you post and where.
- Delete old accounts. You can easily reduce your digital footprint by deleting old and unused accounts. If you can't remove an account entirely, it’s wise to remove or change any factual information and login credentials on the account.
- Use anti-trackers and antivirus programs. Flesh out your cybersecurity program with anti-trackers and antivirus software that prevent information-stealing websites and malware from latching onto your data or your device.
The Bottom Line: DeleteMe Isn’t Your Only Option
Removing your personal information from data broker sites can go a long way in preventing unwanted ads, phishing scams, and hackers. That's why DeleteMe has been so effective and successful over the years. However, true online privacy and security now require a multi-pronged approach that few companies offer.
With an all-in-one service provider like Aura, you can still get help removing your information from data broker sites — but you also receive identity monitoring, powerful digital security tools, and round-the-clock customer support to give you peace of mind.
